Tuesday, 2 June 2015

Applying For Jobs & Professional Behaviour

Task One:

There is many ways which you can get into your dream job, the most obvious way is working your way up from the bottom, obviously starting in school and going onto a college course which specifies into your dream job, for example if you want to be a directer you may go onto a film course so you can learn the things you need.

The majority of jobs you need a grade in english and media, you may get these in school or college

Some people choose to go off to university depending on what they want and what kind of job they me wanting to do, but university is optional but it can improve your chances to get to where you want to be

usually you make your way in from the bottom of the area of the film industry, you may start as an apprentice, this is like work experience but it is not the full on job, with someone you may learn off them and you also do work, you can do this and college usually or some times you may just do the apprenticeship.

You may start as a runner, someone who gets items which people may need in the media industry, you just help with little jobs and you slowly make your way up higher in the industry starting from that.

Task Two 


Job Application and CV 

there is many ways which you can get yourself noticed in the media area, ways which I will explain here

One of the most common is a Job Application which can be applied for either online or offline. With a job application you usually need to apply your CV to it also, this is your grades, past jobs which may be relevant and other things which may make your CV better.

this is the most common way because of you can do it online and go to your nearest job center, its usually a form which you fill out and add your CV to it also usually

this is an example of what a Job application may look like when you go to apply for one online

the form ones are kind of the same just a little bit different to the ones which are online.

and the CVS can come in many different forms, people usually make them their self on Microsoft word or use a template



Recommendations 

You can get recommendations from different kind of places, firstly you can get them from school if you go straight into a job after school, they usually send a letter, email or some other kind of communication to tell you why you think they are suitable for the job and why you should choose them over someone else.

You can also get these in different kind of ways, if you have a job and you want to get into another job you may get a recommendations from your employee which can help you get the job that you may want.

you can also get these from college and university, recommendations coming from certain players and certain places may mean a lot more than others in some cases.

Work Experience and volunteering

Work experience is usually when you get a job in the line of work which you want to do, you can get this with paid or without being paid. It gives you experience in the line of work which you want to have a job in, so when you get a job in that line of work you will be much more experienced and ready for what you will be going into.

Usually you get the work experience through some kind of volunteering, this is how they come together. You can get into volunteering in different ways, you can get it through college or you can simply look for it yourself.

But if you are at college it usually makes it much easier to get work experience because of the tools you have at your hands.

As an example. if you are studying the TV and film production area in media, you may want to volunteer as a runner or something such as that, so you can see what actually goes on and you may be able to get involved with it.

Professional Behaviors 

There is many things you may need in any kind of line of work which are essential to getting your job done and having a good experience whilst working there

Firstly there is reliability, this is something which ties up with being to work on time and so on, this is what other people want to see you as reliable. You want this for many reasons, such as if there is a certain job or project, you want to be known as a person which will get there on time and can get things done. If people do not think of you as this, they may not want to choose you for that certain project or job.

There is also commitment and efficiency, commitment is when you are committed to what you are doing, this is also something you want people to think of you as, you want this because it makes people want to choose you because you are committed to getting the job finished.

Efficiency is great to have because it means you can get things done in the time that you are asked to get things done, so when your employer tells you to do a certain project, you can do it and get it finished on time. It can also be finding fast ways to get things done fast, if you are doing things in a bundle, easy ways to get it all done at once.

Communication and  Contribution to Team Projects. These two tie together because you need good communication to be able to work together as a team and get things done, there is different kinds of people in a team project, some people are quiet so someone with good team project skills and communication may need to try and get them involved and take the role as the leader in the group.

Everyone needs to contribute to the team, so this is why you need a leader in the group, to get other people involved.




Thursday, 7 May 2015

Job Contracts

Task one

Full Time Contract

a full time contract is one of the most common out of the majority of contracts.

A full time contract is something that is you have to do a certain amount of work per a week, this is usually between 30-50 hours of work. When you are a full time worker you get different advantages compared to a part time worker.

The kind of advantages that you may get compared to a part time worker is you may get holidays because you are doing a lot more time then they are in general, because a part time worker does around 20 hours a week and that is a big difference compared to a full time worker

and you can also get paid when you are off, if you have a medical problem or something such as that, you will get paid leave it is called

the disadvantages which you will have is that your hours will not be as flexible as if you were working on a part time job. Students are the kind of people which take part time jobs because some jobs are flexible around college/uni

this is because certain companies can just call you in whenever they need you, or you just may come in on certain days depending on your college/uni

Example in the Media: Director

Directors are a perfect example, only if you direct for a certain company, on a TV show or on movies

the reason they are full time contracts is because a directors hours can be very big and sometimes they can go over time, over the regular amount depending on the time you may have to film.

The average pay for a director is 100k because of the kind of job which it is.

To be an director you do not really need to have went to learnt it a lot, some people are just natural and they know what to do and how to make it look good, so there is not a grade which you can get in school or college which you have to have to have this job.


  • an advantage which you can have is that you are usually above the people that you work with.
  • the job it self can lead to different opportunities in the media industry because of the kind of job which it is 

  • A disadvantage of being a directer is that in most cases you go not have short days at all, most of the time they go over time and you are working longer hours than you may have planned out to work for 


Part Time Contract

a part time contract is something which you have less hours than you usually have if you were doing  a full time job. A part time you will be doing around  30-35 hours compared to a full time job which you could be doing up to 50 hours per a week

Part time jobs are usually for people which have other things going on such as college or university, this is because you can get flexible hours if you get a part time job


  • the kind of advantage which you may have is that you can work around other things going on in your life with this kind of job contract

  • a disadvantage you may have is that you will get paid less than you would work part time
  • in some cases you do not get holidays.

Assistant Producer 


this is a good example for a part time job, because you are an assistant you do not work as many hours because you work second hand to the main producer

Freelance

Free lance is when you work for yourself, you are not hired by anyone permanently, but this means people do hire you, but they do not hire you for a long time, they hire you to do a project or something they may need doing.

Journalist 

which is someone who may travel the world or stay in one area, they usually get hired for a certain amount of time for news companies or they just work for their self.

They report on news, what is happening around the world or locally, it depends on what they want to do

Hourly Paid

It pretty much explains it in the title, you get paid hourly, this is different to someone who may have a fixed salary, this is when they get paid monthly

TV runner

http://www.prospects.ac.uk/runner_broadcasting_film_video_salary.htm

A TV runner can be paid hourly, it is one of the first jobs you can get in the media Area, it is a foot in the door for some people.

They get paid around £8.50 an hour

Piece Work

Piece work is when you are doing a certain project and you can get for the certain amount you do or in some cases for the quality of the project which you complete for the person which has hired you.

Or the person which hires you pays you for each part of the project you do,you get a fixed rate for each part of the work which you do.

Actor 

An actor is a good example because if they get hired by someone it can be piece work because if they are doing a TV show or something, they may get paid each episode or so on.



Areas

Creative

The creative part of the media is probably one people know the most. These are the kind of jobs you may find in the creative part of the media industry, you may find people who work as an actor, this is because you are relying on yourself, everyone is different when act different, some people better and some bad

also a person which may make games, this is is also creative because within games you can do whatever you want, make it however you want.


Technical 

The technical area is the part of the media sector, such as cameras and so on, things that need someone with a knowledge of technology to work in, you need to be able to use certain types of equipment such such as cameras, it is usually during production because this is when this kind of skill is needed in the media area

Editorial

Editorial is using after the technical part of production, it is post production, when everything needs edited and put together. An example of this is someone who is an editor, they edit everything, things such as GFX, they work on this kind of thing

It is also people who edit the sound for the film, this is a huge job in the media area because it is one of the most vital

Marketing 

Marketing is the people who which help sell the movie, they promote it, they may go to conferences and things such like that, it is mainly done through.

It is also people who may try and find different parts of the industry which have been untouched, so they can fill in that gap with something that they may make and earn money off that

The kind of job would be called a marketer, they would sell it to you,

sometimes the actors who are featured in it may be the ones who sell it, when they go to meet fans, interviews and so on.


Managerial 

This is someone which is in charge and in the sector I chose which is film, they are usually above everyone else, they are the ones if you want something done, you will have to ask them and whatever they say goes.

The kind of job you may have for this kind of area of film is Directors and Production Manager, these are similar.

The Director is the person which dictates how the film goes in a way, they also are the head of a certain part during the film and that is making sure it all comes together correctly

A production manager is the person which may keep things in check, they make sure the scene is set and the actors are their, they make sure everything is ready for the director to do his part in the film

Administrator 

this is someone who may be in charge of the whole thing or he/she might be in charge of a certain area of the production, for example they may be the person who manages the props, all depending on which area.

The example that you can have is production administrator, they are the person who may be at the top during the production, they may make sure everything is check, if there is problems this is the person you may come to.

Legal

this is a part which takes care of certain matters, for example footage that should not be used, they make sure non of this is used during the production so they take care of that, make sure everything is in check on that side of the film making production

the kind of job you may have is a legal matters manager, they may take care of all the legals matters that may come across during the making of the film

you may not just come across problems with the film, copyright and so on, you also need it for the location you may be using, to make sure everything is legal

Financial 

this is someone who may take care of all the money side of it, they make sure everything is running correctly in the money area of it, such as income and where all the money comes from in general, this part is usually at the end of the production, so post production when the film is in the movies, then this area may come into play at the end.

the job you may have for this is a financial manager, they control all the money which I explained above, they do the job which i explained.

Job Roles

Actor

This is someone you may see every single day in a movie or anything like that, they act, they provide what you are watching

for this kind of job you may not need that much qualification wise, one thing that you most defiantly need is training.

you also may need to take a drama class or acting class to improve these skills and that is the only thing you pretty much need.

some people start as actors and they make their way up and some of them end up being directors and so on, such as clint Eastwood and Mel gibson.

most of the time you are free lance, you work for yourself and get hired by people for a certain character which you may fit


Camera Operator 

this is someone who is behind the scenes, they record what is happening which you see on your TV screen.

To be a camera operator you do not exactly need a certain qualification to do it, but some people may take higher education which is based in that area of media to improve their skills

but you do not need to have certain grades to have this job, it also relies on skills and knowledge of what you are doing, some people are just born to do this kind of thing and end up being really talented at it

I would say it is mostly freelance. there is a site which you can hire people and there is a lot of camera operators which are based on this site

in a sense you can make your way up, you can start from doing small time projects to huge ones by time

http://www.peopleperhour.com/freelance/camera+operator

Art Director 

in this kind of job you are the person who looks at the locations and scenes and so on in some cases and see if it fits, all the objects are in the correct place so it looks right

also you may manage the art department which is involved in the project

usually you do need a qualification within something to do with art, a certain degree in it, you would usually take a higher education course.

you can also make your way up throughout this, you can become a production manager, this is when you set the locations and so on, just this kind of thing, you are more involved in the production of it

this is also mostly freelance because when you are in the movie area of media people usually hire because it is a one of project













Saturday, 21 March 2015

Regulation in the Creative Media Sectors

there is many reasons why the media sectors need regulated, different sectors are regulated by different companies, that help things stay in order, it goes from making sure films and TV are suitable for certain ages and regulating the radio.

The reasons we need these kind of things is to keep children save and to keep everyone in order, from different kind of sectors such as the radio and TV, if they do not keep them in order, everything would be crazy, certain people on the radio for example could say whatever they want and nothing would be able to be done about it and they could just carry on with it. But because they are there, if someone does something breaking one of the rules.

they will be punished, you can be punished in different ways, this can go from going to prison to prison and doing a fair amount of years, if you have a career on the radio or film, you can be suspended for a certain amount of months or year, without pay and you can also get a fine, but when you get the fine, it does not just effect you and your career, sometimes it can effect the public because of what the person which broken one of the rules has said. I will show some examples from certain parts of the media sector, further down in this blog post.

Firstly I am going to start with the  BBFC

British Board of Film Classification 

The BBFC is a huge part of the film industry, they are the ones which give films certain ratings, depending on the scenes which are in the film. Before any film actually gets released in the cinemas, to the public, it has to go through them.

when they rate films to be a certain age, they might need to ask the maker of it to make cuts to the movie to fit a certain age rating or the age rating will go above, it will move to a PG, this is the same for the rest of the age ratings also, they must follow the guidelines for their films to fit a certain age rating

They do this in a certain way, because at certain ages you are only permitted to have a certain kind of content in the film for that age

as you can see in the image, they have 7 different kind of ratings, which all have films that fit one of them ratings but may not fit another

Firstly I will talk about U (Suitable for all)

U is for anyone, anyone can watch it, no matter what age, the usual films which are U

what I have found that there is not many films which are rated U it is just mostly childrens cartoons such as Pingu, this is because it is friendly and has no violence in it, just the odd falling over penguin or something, but there are limits to what you can put in films for them to be rated U such as.

As you can see in the video, it shows very mild violence in it, it is just snowballs and if the snowballs do hit them there is really no bad outcome of it, it reassures them at the end of the scene

the BBFC is very clear on violence, there can be very short fighting scenes but the end must be reassuring, also they must be very quick,

In some cases, you can also show threat, like something bad is going to happen, but that must be over fast and the end must be good, have no reference to what would of happened if it went the wrong way.

they must not show any reference to drugs, the only way they can do this is if it is educational purposes to it

The films which pass at U must always have an happy ending to it so it reassures the children which may be watching it

PG (Parental Guidance)

Parental guidance is kind of like U but a little less strict.

PG is if a child wants to go the cinemas to watch a film such as frozen, they may have to go with there parents, this is because they are there to reassure them and also it is required

it is required for many reasons such as

they are little more lenient with the language which is used throughout the film, like you can say certain words such as 'shit', but for this, it all depends on how it is delivered, it what kind of manner, if the character is angry and he says this in a very aggressive way the age rating may go up to  12a or 12, may be higher, this is because it is not showing it in a good light, if they said it in a comical way it may be allowed in certain cases.

they may allow sex references but it can not be detailed, so the child does not understand it that much and it must not be a frequent thing throughout the whole movie, this is because it will be less of an impact on the child and the less it is, they will not understand it as much

they may also show drug references throughout it but these also have to be very mild. As it says on the BBFC website "There might be innocuous or passing references to illegal drugs or drugs misuse in a PG work"

they will not allow behaviour which looks like it can be copied and used in a bad light, such as bullying

for example in this scene from frozen, you can see there is very mild violence throughout it, no one really gets hurt, they come close to it but they do not get hurt, they may show threat that someone is going to get hurt but it never happens, this is one of the reasons why it was allowed to pass for a PG

but overall in some cases, if your movie may still make sense or you have time to change the scene, they may ask you to cut it out a scene which may not be suitable or just replace it, in some cases your film may just get rated to the next age rating

12A and 12

12a and 12 are different in a way because 12a stands for accompanied with an adult if that child is under the age of 12, if the staff of the cinema let a child in under the age of 12 without an adult there is a chance that they might loose their licence.

12 is not so much for the cinemas, this is for retailers, films which are not in the cinemas any more but are rated 12, for example if a child wanted to buy a film which was rated 12 and they were 10, they can not buy it but if they were over 12 they may be able to purchase it

with films which are rated 12a and 12 you can not really have a film which is in the dark, has a dark story line to it because of how it will effect the audience and obviously the children may understand bits of it and it can effect them in a bad light

you can use certain swear words throughout it such as 'f***' but they can be used in an aggressive manner such as PG, but you can use more language such as that in 12a and 12, but it all depends in the manner with which it has been said

in certain cases, horror films can be passed as an 12a and 12, you can use violence but very moderate and also you may show threat throughout. They can not be very frequent throughout the whole movie, just once in a while throughout it

There can be no anti social behaviour because of children which may copy. you can have references to suicide but in very little detail because of  children may try to replicate it

they have a strong opinion on drugs, they can be drug misuse throughout it but it can not be frequent or used in a positive light because this can give children a reason to copy it.

for example this scene from Captain America, Winter Soldier.

Throughout the scene there is violence and explosions but no where in the scene, do you see a severe amount of blood and someone being fatally killed in it, they keep it to a limit.

The whole scene is violence but it is not very bad violence it is mild, but not anything to make children want to replicate it and do it there self.

15+

this age rating is much more open than the ones which are below it, this is because you can show much more violence and sexual acts through it, even drugs but drugs still should not be promoted in any way at all

the sex can be portrayed throughout the movie but it can not be in strong detail but in can be in some detail

there can be also strong violence in it, but it still has a limit, can not dwell on the infliction of pain throughout it, also very strong and sadistic violence and gory images are highly not going to be accepted for this age rating

you can also see the use of drugs but it should not be promoted throughout it because this leaves the risks of teenagers copying it

for example this scene from the women in black, the child dies but it does not dwell on it and drag it out, its very simple, they just get it over with fast this is why it was rated 15+

if they dragged it out and focused it much more on the death of the child then most likely it would be dragged up to a 18 age rating just because of that


here is another scene from the women in black that shows real threat throughout it but it does not get that dangerous throughout, this by its self would of most likely made the 15 because of how scary it is.























18 and R18


What sort of issues might I find in an 18 film or video?

18 works are for adults and can contain strong issues such as:
  •   very strong violence
  •   frequent strong language (e.g. 'f***') and / or very strong language (e.g. ‘c***’)
  •   strong portrayals of sexual activity
  •   scenes of sexual violence
  •   strong horror
  •   strong blood and gore
  •   real sex (in some circumstances)
  •   discriminatory language and behaviour (Reference)

The reason the issues are different that are accepted is because 18 is a legal age and you are not exactly a child anymore so much more is accepted in this 

the film can include sex throughout it and also full nudity is acceptable, they are also no constraints on non-sexual or educational context. But the film can not be a sex works movie, this is pretty much a movie which has a main purpose of sexual acts and no story behind it 

drugs can be shown strongly throughout the movie but like in all the other ages it can not be promoted at all throughout it

for example, you have the human centipede which is banned in multiple countries and in some places, it is aloud but a lot of the scenes had to be cut from it.

in some cases over 30 scenes from this film had to cut and still in some cases it was not allowed to be shown in certain countries even after that many cuts that were made 

there is nothing really to say about movies which are rated r18 films, they are films which are just aimed for the purposes of sexual acts, with professional actors which star in that part of the industry, to show these kind of movies in the cinema you need a special licence for it, but in most cases these kind of films just go straight online to sell or in a sex shop which has a licence to sell them 

OFCOM

"
  1. Ofcom is the communications regulator in the UK. We regulate the TV and radio sectorsfixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate."

what they do is, they regulate these in a way that if anything wrong which happens or has been said and people do not agree with it in anyway, this can be with protecting under eighteens to things such as religion, they handle all of this, if someone is offended and they have a right to be OFCOMS broadcasting code they would complain to them.

The reason it is like this, why people have to complain after is because OFCOM can not watch every single show and radio broadcast, even if it is pre recorded or live, so they do it this way.

The way it works is if, the person which has been offended and their complaint comes through, the person convicted of it can face a fine or a suspension of their job. Usually the company which have allowed that certain show or radio broadcast to go onto air may also face a fine.

each one of them work differently, some of them you can get fined more if you brake them,

There is a majority of different codes which they have in place to stop the media industry from doing whatever they want and offending a lot more people. I am going to talk about and show examples for two of them which is religion and harm and offence

Harm and Offence

Harm and offence pretty much speaks for it self but this is if, for example something is said which can harm anyone's life in any way, so make an impact on it without that persons permission to do so, depending on the scale of what it is and what show it is. Offence is pretty much the same thing, if you offend someone, by saying something about their appearance or how they live, this is classified as offence

top gear are usually in the news a lot for doing a lot of controversial stuff on the show, this is usually when they travel the world

they went to a different country and the challenge which they had was to build a bridge, which they built in the end. An Asian  man was walking across this bridge and as he walked across it, Jeremy Clarkson referred the Asian mans face as a slope, comparing it to the bridge which they built

this case has been going on for around a year, it is still controversial if Jeremy Clarkson should of been sacked or not, but at the moment he is not working for the BBC, but he is not sacked, he is threatening to sue them if they sack him (Here)

this case is still going on, the one about the bridge

There is many things which would of helped them with avoiding this such as warning Jeremy Clarkson because he does these kind of things a lot on top gear this would of helped a lot if they did this, they probably did but he probably did not listen. The producer says it was a light hearted joke which some people took too seriously than they should of took it

Relgion

there was an argument on big brother in 2014, with 2 girls and one of them was catholic, Here is a quote from the article about what was said

"The furious argument, which was aired on Tuesday, involved Helen telling Danielle - who says she lives by strong Catholic principles - to ‘stop s******g Jesus’." (Reference)

this got lodes of complaints about it, it was labelled as blasphemy, racist, swearing and bullying. this was seen by over 1.3 million people at once and they were forced to pull the repeats which were on throughout the following day off because they had a numerous amount of complaints and after the first week they had over 200 complaints because of this

this effected the producers of the show in numerous ways, they had to go through all the trouble to get the show cancelled for the following day and that meant less views and also they most likely had to apologise for this

there is ways which they could of stopped this but I think it was made harder to stop because of the personalities of the people which they allowed to be on their show at that time.

But they should of stopped it by doing a background check on the people which they were allowing on their show and briefing them about what they can say and what they can not say when they are on it.

More Here on this 

IPSO

At first it was not the IPSO, there was something else which was closed and that was called the PCC, it was closed under certain circumstances, the leveson inquiry, this was about the news of the world being blamed for phone hacking, this was huge and it was closed on 8th September 2014

The IPSO are the OFCOM of the newspapers and also magazines. it works so everything which people may take offence to in a certain way such as harassment for example, it would go through them, you would complain to them, but this is the UK only

The way which they do this, see if your complain is viable, they work by the editors code of practise which is on their site, its a bunch of rules which editors must abide by, I will write about some and also examples of them

one which is a bit obviously known, editors have to respect the public's privacy, they can not just go ahead and walk into someone's life, if they do happen to do this they have to justify why they did this otherwise there will be consequences

there is more which they have that are about what kind of information which they use in their magazines or newspapers, these were that they could not just use any kind of information that they did not have any solid back up behind it before they let it out.

they can not try to talk to a child which is under the age of 16, in any case without having the permission of a parent/guardian

The sun where in a small case but at the same time it was big in the complainant's eyes because of what it was,


they written an article which was about a local lady which had complained about an article which was about a local guy killing his wife and then taking his own life, this was under two different rules which they broke and that was the one which was Clause 1 and 12 

in some cases such as this one here The Sun were able to apologise through a personalised letter to the person which they offended 







also for example there was another case which was resolved in a different way than the other one was resolved, 

but in this was there was a lady and she claimed that the news paper company called Islington tribute was breaching her privacy, the information which they had was not accurate and and also  by clause ten which is pretty much, they can not get information from technology such as hidden camera or  or by intercepting phone calls and text messages, Also something called clandestine devices, these are hidden voice listeners. There is also something which is called subturfuge, which is getting information by using deceit to achieve what they want

This was resolved in a different way, the company which published it denied that they used hidden voice listeners to obtain the information of the article. The newspaper company reached an agreement with the PCC (This was just before its closure) that the article had to be edited so the name of the person and also any information which is guided towards that person had to be removed.


ASA

The ASA are the ones which regulate ads, but they do not watch every single ad before it is released because that will take too much time, they expect the makers of the adverts to respect the rules and not brake them

they have multiple rules which make sure people do not offend anyone or offend something, Here are sanctions which are put in place and i will explain some of them, why they are put in place and also some examples of them being broken

there are more rules which are put in place, I will link them. Here

there was a Call Of duty ad which had violence of it, a guy getting grappled and then punched, this broke two different sanctions because of the reasons I will explain below. They broke 1.3 and 4.2

It appeared on an advert in the middle of a game called 'Planet Of Cubes', the game was for four year olds and call of duty was for 18 year olds.

1.3 was a rule which was that it must abide by the law and broadcaster must make that a condition of acceptance. Pretty much be suitable for where the ad was based


and 4.2 was about violence, in the rule it says it must not show wide spread violence that is serious and in this case it was serious.

the company of the ad responded by saying, the ad was placed on there by an external company, which they did not know and also the reason it was on there is because it places ads by what the persons search history is of games and that it why it was placed on as an ad on the device

In the end ASA decided that the violence was mild and that it did not breach any of the codes despite the violence in it




Poundland were found to have a misleading ad on their site because they state that everything has to be a pound and some customers found that some items but not many items were over that price on their site

they broke three points in one rule, these were

 "Advertisements must not materially mislead or be likely to do so."   this was because the item was not £1 it was more, this is the reason why this one was broken, 

"These rules apply regardless of any substantiation presented in support of the claims.
Advertisements must not explicitly claim that the advertiser’s job or livelihood is in jeopardy if consumers do not buy the advertised product or service." 

The last one which they broke was 

"Advertisements must not falsely imply that the advertiser is acting as a consumer or for purposes outside its trade, business, craft or profession. Advertisements must make clear their commercial intent, if that is not obvious from the context." this is because the advertisement was not clear of what they were doing, the items which you buy for over a pound you could only buy at the cashiers desk, when they offer you something.

in the end Poundland had to take the ad down and the only way they were allowed to put it back up is if they changed it so it is represented properly 

Freedom of information


Freedom of information was first introduced in 2005, it was to let people have access to certain information which is appropriate from public authorities, a little example is that, if someone gets robbed and there is video take footage, people can access that just by asking.

this is very useful in the media industry, in the news part of it, this law lets them get access to certain information and use it freely on the news with obviously not being biased with what they are saying. I will show some examples of what I am talking about below. 

for example there was a time, it happened twice once was in 2014 and the other was in 2015 and what happened was a lot of private and person emails and texts were leaked, some of them are just casual talks between workers at sony. Here

this is an example of that rule act being broken because the information was not public for people to actually look at it. this kind of thing happens pretty much every day


within some of the emails there was an email from the boss at Sony about Angelina Jolie, Amy Pacsal (American business executive and film producer Of sony, well was) and Scott Rudin. The emails which were leaked were aiming offensively at Angelina Jolie.


 "Jolie objected to David Fincher directing the “Jobs” film instead of her big-budget remake of “Cleopatra.”

what was said in the emails was “want to waste [his] time on this.” this was said when Amy Pascal asked Scott rudin about him directing that film instead of hers.

He also carried onto to say that  “minimally talented spoiled brat”

http://variety.com/2014/film/news/leaked-sony-emails-reveal-nasty-exchanges-and-insults-1201375511/












Thursday, 5 February 2015



This advert was banned for the most obvious reason, they don't even try to hide the fact of how sexual it is, its obvious what it is going on, they must of knew it would not of been aired before they even made it. 

it was banned for the obvious sexual activities throughout the whole video, I can not find out but it was probably aired a couple of times then banned or banned straight away. receiving multiple complaints
this advert was banned for numerous reasons such as it showed in some way nudity, which was near the end of the video and it also showed people getting shot with tranquilizers, labeling the video as chav tranquilizers. 

so it was overall banned for nudity and violence. 












The ASA

The ASA is a company which monitors adds, it see's if they are viable to be put on air, they check if they have anything offensive to the public, but there is so many adds they can not clear them all so they pre-clear them, if they get complaints about that certain add then they will take it into account but a lot of the time the majority of complains dont go through because it was deemed that the complaints to a certain add were not viable, they deemed that the add was okay, but adds do get banned or changed, but there is very little chance of this, majority of complaints just pass off as nothing 

Thursday, 29 January 2015

IPSO.


One of the first complaints which it had was a man getting accidentally referred to as an sex offender.
The guy had a banner up on his house saying yes and Edinburgh.

Thursday, 22 January 2015

Ofcom Broadcasting Code: Fairness

Fairness is when say you are filming or doing a radio interview, something such as that, you have to be fair, ask fair questions and things such as that and also when that person contributes to what you are doing they must be told exactly what you are asking of them to fine detail to avoid breaking this rule.


  • be told what contribution they will make onto this project and how they will be making that kind of impact on it, also if it is going to be live, pre-recorded or an interview and so on.
  • make sure that person knows exactly what you are asking of them, for example understand the questions clearly.
  • they must be aware if changes happen with the project and how that will effect them in any kind of way
  • make sure they are aware of the contribution rights and obligations of those of the Programme maker and broadcaster in relation to their contribution to the project.
  •  be given the opportunity to preview the programme and be given clear information  whether they  will be able to effect any changes to it

Thursday, 15 January 2015

BBFC Classifcation Guidelines

PG- Parental Guidance 

Discrimination is not approved in PG films because its not suitable for children according to this page, this is language, behavior or in an education or historical event,

Drugs is not approved in films that are a PG because they are not suitable for children, the only way it is suitable is if it carries a positive message towards it

there can not be any imitable behavior for reasons such as children may copy it. "No glamorisation of realistic
or easily accessible weapons such as knives. No focus on anti-social behaviour which young children are likely to copy."

Mild or bad language which is used is something else that may not be used in this age rating, this is because children may copy this, if this happens then the work may be passed onto an higher age rating than this

There may be nudity but at the same time there has to be no sexual context of it

sexual activity can be applied but it should be discreet and very much infrequent throughout the work and mild sexual references and innuendo only.

you can not show, horror scenes if its a film because its not suitable for children because of how grapihic it is, but mild violence is aloud but with no detail it has to be justified in some kind of way such as tom and jerry, its funny so thats how it justifies it.

scary sequences are not aloud unless they are short and not that intense and fantasy settings may be a mitigating factor

U- universal, Suitable for any age

discrimination is very unlikely to be approved of unless clearly disapproved of

references to drugs and drug misuse must be very infrequent and also innocuous or it has to be some kind of message behind it that says to kids do not use drugs.

imitable behavior such as anti social or dangerous that can make young children want to copy or have the idea of copying it. must be clearly disapproved of, no emphasis on realistic and accessible weapons

bad language must be very infrequent throughout the work and use only of very mild bad language

you can have occasional nudity but this has to have no sexual context because then it may not be a U and not suitable for children.

scary scenes have to be mild and quick because it may cause anxiety and also the outcome at the end must be positive, reassuring them.

violence but be very mild and mild violence has can be acceptable but only if its justified by context, such as a comedy kind of violence, a cartoon.

Intervention

this is when they are watching a film to decide what rating it is, they may want things changed to fit a certain rating, they might want certain scenes cut out of movies, to make it a lot more appropriate for the rating, in some cases  they actually refuse the whole thing